Google Search Engine Changes Will Hurt Website Traffic: Learn What to Do
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Google Search Engine Changes Will Hurt Website Traffic: Learn What to Do[/caption]Have you seen Google is supplying responses to inquiries right on the hunt Search page? If you type in, “how many euros in one dollar ?” the conversion comes right up. You don`t have to click on any website to find the answer. This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company`s website traffic. Here`s what the instant answer to our question looks like:
Let`s say you offer cooking classes and your website has the answer to the question above. If searchers get an instant response, there`s no need to scroll for the answer, or click through to your website. Google Search Engine Changes Will Hurt Website Traffic: Learn What to Do.
Google is constantly making changes like this. Keeping up with them is next to impossible if you`re running a small business. However, there are a few DIY tasks that you can do to keep traffic flowing to your website.
1. Use email marketing to Get More visitor
As Google creates more and more features like Instant Answers, it becomes even more important not to rely on it for your website traffic.
Google is a business with its own goals and revenue streams that don`t necessarily coincide with benefits to your business. If you want more website traffic, you should turn to marketing efforts that you`re in control of like email marketing.
Email marketing gives you a direct approach. With email marketing, you don`t sit around and wait for Google to send traffic your way; you go out and get it. If you work to grow a healthy list of contacts, you can reach a target audience that`s interested in your product or service.
By sending a variety of emails, you can refer your customers back to your website. You can design emails that encourage sales, increase appointments, educate clients about offerings or invite them to an upcoming event. The options are endless.
Need a little help getting started? Check out these two email marketing guides:
2. write content in deeply
Google`s Instant Answers are typically a number or a name. It can only handle basic questions that have a very specific, simple answer, like the time, temperature, or a calculation. It can also answer questions like, “when was the first plane made?” but it can`t handle questions like, “how can i made airplane ?”
Knowing this, you should work to provide in-depth content on your blog that goes beyond surface answers. If your company doesn`t have a blog, be sure to share high-quality content on your social pages, so your customers rely on you for support.
3. Make your website mobile-friendly
The Instant Answer that Google gives takes up a lot of space on the list items page. That implies there`s less space for sites like yours to be recorded. With restricted space, it`s vital to verify your site is positioned as high as could reasonably be expected to amplify presentation.
How would you enhance your Google positioning? It`s not a basic procedure, but rather one of the simplest approaches to enhance your association with Google is to verify your site is versatile well disposed. On the off chance that you have an old-school site that doesn`t stack legitimately on tablets and cell phones, Google will downgrade your site in a pursuit.
Your site ought to have a responsive configuration. With this outline, your site looks awesome on every gadget. Not certain if your site is responsive? Utilize this site checker to perceive how your site looks on different gadgets and screen sizes.
In the event that your site isn`t portable amicable, it`s time for an update. In the event that you have a web fashioner, you ought to contact make upgrades. On the off chance that you made your own particular site, you may need to overhaul your layout or begin sans preparation.
In the event that you begin starting with no outside help, pretty much every DIY site developer has a responsive plan now. Select offers free DIY arranges that incorporate the site developer in addition to email and social showcasing.
Notwithstanding changing to a responsive site outline, you can simply enhance your Google positioning through search engine optimization (SEO) methods. In the event that you need help, look at our past post on SEO assets.
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