How To Drive More Traffic To Your Blog
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here are a lot of tactics listed below and when used in the right way they can have a huge impact on your traffic. How To Drive More Traffic To Your Blog.
For example, I’ve seen people put only a few of these tactics into action and see a 400%+ increase in traffic. Awesome right?!
The key here is to focus on a single tactic, make it work and then come back to this post to try something else. If you try too many at the same time, you won’t see the traffic increases that you deserve.
Ready to get started?
How To Drive More Traffic To Your Blog
1. Topic selection
If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, no matter how good your content is.
So how can you get a good idea of which topics to write about?
Reading a lot of other blogs and forums can be a great way to start, but there are also a bunch of tools that will help you here, for example:
- Google Trends – This will show you a graph of how interest has increased/decreased over time.
- BuzzSumo – This tool will show you which topics are generating the most social shares.
- SEMrush (aff) – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.
The important thing here is to ensure that the topics you choose fit with your content strategy and are focused on helping your target audience.
Matching your audience up with the right topic is a huge first step in winning the battle for attention online.
2. Write more engaging headlines
David Ogilvy famously said “On average, five times as many people read the headlines as read the body copy.”
Even if this average isn’t 100% correct today, one thing we can be certain of is that headlines matter.
They can either make or break the success of each post you publish.
There are plenty of posts discussing best practices of writing awesome headlines but there are two important factors to remember:
- Your headline is a promise and you should always deliver on that promise
- However you write your headline, it should leave an unanswered question
There are also headline writing tools like CoSchedule’s Headline Analyzer which can help you but the one thing that will serve you best which is the one thing these types of tools can’t replicate.
And that’s … YOU!
3. improve blog’s design
Design matters – when your blog’s design is clear and crisp, people will want to keep coming back to it.
You may find yourself being mentioned on other blog’s as an example to follow when done right.
The great thing is that you don’t need to be a designer or developer to have an impressive blog design.
So if you use WordPress, you’re in luck because there are so many impressive themes out there.
Sure, you could use a free theme and there are some decent ones about but the best tend to be paid.
4. Improve your blog’s loading time
Loading times are so important.
Slow loading times have proven to cause a huge drop in conversions.
While it’s true that page loading times are a ranking factor for search engines like Google, it’s only a small part of their algorithm so it may increase traffic but not by too much.
The real benefit here is in keeping your existing readers coming back to your site and providing an awesome user experience.
5. Make internal links
When you add relevant internal links to your blog, you make it easier for people to find your best content and you also make it easier for search engines to index your content.
Don’t add internal links just for the sake of it; add them only when you feel it’s relevant and helpful to readers.
6. Add social share buttons to your blog
It’s important to make it easy for your followers to share your blog posts.
But adding too many social sharing buttons could potentially have a negative impact.
The key is to identify the most important social networks for your audience.
If your content is written for small businesses, it may be helpful to include a LinkedIn share button.
7. Focus on building your email list
Out of all of the other tactics in this post, the most dependable is this one.
Social networks may come and go but your email list will always be yours.
Growing your email list boils down to two things:
- Make it easy for your readers to sign up to your list
- Offer them a compelling reason to join your list
The truth is that there are a huge number of specific tactics you can use for this so it’s worth reading this post to find out more (you probably won’t need to read another post about building your list after reading it).
As your list grows, the more traffic you’ll be able to send to your latest posts.
8. Write a guest post for another blog
This is one of the most effective ways to increase your blog’s traffic.
Let me be clear – you’re not going to get floods of traffic in most cases and the time required to invest in this tactic is pretty high.
But, what matters here is that guest blogging is a long term strategy and what matters more than traffic is building your online presence.
Building your authority and making yourself known is one of the main benefits. This will pay off in the long term.
You may need to start off on small blogs first and work your way up to the larger publications, so stick with it and your blog will grow faster.
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