On-Page SEO: Tips To Optimize Your Page
[caption id="attachment_318" align="aligncenter" width="601"]
On-Page SEO Tips To Optimize Your Page[/caption]There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it! .On-Page SEO: Tips To Optimize Your Page.
SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines
1. Write SEO-Friendly Permalink URLs
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
You want your page’s URL to be short and keyword rich. Avoid ugly URLs, like bloggersetup.com/p=123 or long URLs like: bloggersetup.com/on-page-seo-is-so-amazing-omg-its-the-best.
RLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
As you can see for this page, the URL is http://www.bloggersetup.com/on-page-seo/ I have included the keywords that are relevant for this post.
" Also Read : URL Optimization For Blogger Blog "
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. On-Page SEO: Tips To Optimize Your Page.
For example, you could write a blog post about On-Page Seo Optimization that you have tried. It is therefore vitally important that you include ‘On-Page Seo Optimization’ within your post title, perhaps “On-Page Seo Optimization Tips” or “ Best On-Page Seo Optimization Tips ”, etc.
This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.
Not linking out might be the #1 on-page SEO mistake that I see people make. I usually link out 2-4x per 1000 words. That’s a good rule of thumb for most sites.
Keep in mind that the sites you link out to reflect on you. So make sure to link out to authority sites whenever possible.
" Also Read : How To Post Link In Comments "
5. Use Keyword in First 100 Words
Your keyword should appear in the first 100-150 words of the article.
This is something that you probably do naturally.
But a lot of writersstart their posts off with a long, meandering intro…and use their keyword for the first time in middle of the post. It’s better to drop your keyword somewhere in the first 100 words or so. That helps Google understand what your page is all about.
6. Add Your Title in an H1 Tag
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
7. Improve Your Page Loading Speed
Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
Make sure it doesn’t take more than 4 seconds for your page to load:MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
You can easily check your site’s loading speed using GTMetrix.com:
CDNs and cache plugins are nice, but the #1 thing you can do to make your site faster is invest in premium hosting. Hostgator and Bluehost are decent for the money you’re paying. But they don’t hook you up with serious speed.
I’ve literally dropped loading times from 6 seconds to less than 2 seconds by switching from a $5 shared hosting plan to a top-notch host (I use Synthesis Hosting here at Backlinko). From a conversion and SEO standpoint, the ROI of premium hosting can’t be beat.
Also Read : How To Speed Up Your Blogger Blog Load Time
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of mymeta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
Also Read : Custom Robots Header Tags in Blogger Blog
10. Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. So don’t be shy about placing social sharing buttons prominently on your site.
Also Read : How to get Traffic from Social Bookmarking sites
The SEO adage “length is strength” was supported by a SERPIQ.com industry study which found that longer content tends to rank significantly higher on Google’s first page.
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality).
I don’t go nuts about LSI because I usually write REALLY long content.
Long content increases the odds that you’ll naturally include LSI keywords in your content.
If you want to make 100% sure that you’re using LSI keywords, search for your keyword in Google and scroll down to the “Searches Related to…” area at the bottom of the page
I’ve found that traffic from image search to be pretty worthless (high bounce rate, low conversions etc.). That being said, I’ll take any visitor I can get. That’s why I always optimize each image around a keyword.
Make sure the file name includes your target keyword (for example, on_page_SEO.jpg) and that you include your target keyword as part of your image Alt Text:
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly,internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google Page Rank of your pages.
These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.
They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.
So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.
No comments:
Post a Comment