The Advantages of Online Advertising 2015

[caption id="attachment_377" align="aligncenter" width="604"] The Advantages of Online Advertising 2015[/caption]

The Advantages of Online Advertising 2015. Advertising has come a long way since the times of solely using traditional marketing, which included television, print, and the radio. With the introduction of the internet, online advertising has revolutionized the advertising game. There are four main advantages to online advertising: The ability to measure results, take control of ad campaigns, the ability to use precise targeting, and the ability to generate an e-mail list. The Advantages of Online Advertising 2015.

The biggest advantage to online advertising is the ability to measure the results from your marketing campaigns. When showing your ads online, you’re able to see the data almost immediately. You can see the exact number of people who have seen your advertisement, and/or the number of people who have bought your product. This means planning for future campaigns in accordance to how well they did during the present campaign is possible. In comparison, traditional advertisement is limited in that when you show your ads on television, you’re not able to measure how many people have watched the commercial, and/or have bought a certain product.

The second advantage to using online advertising is that you have a lot more control over everything, including the budgeting and costs, which makes advertisements costs a lot less expensive. For example, you can set your budget to as low as $5, or whatever price you’re comfortable with. Typically, we like to set a budget of $25-$50 a day, and then adjust it based on the results. If your campaign is not performing well, you can pause it and subsequently create new ones. Using traditional advertising is much more expensive, as you need to pay for your advertisements to be printed, shown, or heard. You have little control over this process, because once your advertisement has been broadcasted, there’s nothing you can do to stop it or track its progress.

The third advantage is that online advertising allows for precise targeting. This means that you are able to specifically choose who you want your ads shown to, and where you want them placed. You have control over if you want your ad shown on desktop, mobile, or on specific websites. When putting out an advertisement on Facebook, for example, you are able to target specific age groups, genders, locations, interests, and behaviours. On Google, you can target within certain markets and niches, such as the fashion industry. What’s even better is that you can create different ads for different target groups, and you can get statistics and data on how well those ad campaigns are doing and how to optimize your ads and targeting accordingly. You are also able to extend your reach once you start making profits off of your current campaigns.

The last advantage is that not only can you advertise on social media platforms, but you are also able to generate e-mail lists and promote and send future affiliate offers and promotions. Retargeting is also possible, which allows you to show ads to people who have previously visited your website before. For example, if a customer were to make it to the Add to Cart page on your website, then they were to abandon it, retargeting would allow you to show them ads in the future. You could even customize your ad, so that you would be showing them an offer rather than the original ad. With traditional advertising, you can choose to air your commercials on networks that are most likely going to be geared to one age group or gender, but you can’t be sure that it will show to that particular audience. You also aren’t able to build a list that you can retarget your offers to.

While many companies still use traditional forms of advertising, online advertising has become very powerful and cost-effective. Since the advertiser has full control over costs, even small companies are able to take advantage of this form of marketing. In addition, advertisers are able to build rapport and relationships with customers to help support other advertising initiatives. Most importantly, companies are able to get conversations about their brand started in order to boost their brand image and competitiveness.